Case Study
Coffee Bean & Tea leaf was preparing to launch 3 new flavors. They needed to garner social media buzz, product awareness and online voting to encourage Coffee Bean & Tea Leaf fanatics to vote for their favorite new flavor.
The HookUP Feed Solution:
HookUP Feed created viral excitement via social media optimization on the Coffee Bean & Tea Leaf Facebook Fan Page and Twitter page! Through online mobile entry on the "Sweetest Summer Ever" micro page, fans were also able to vote for their favorite new flavor through text messaging.
Program Results:
- Over 1,000 votes via text campaign
- Increased US Fan Page enrollment by 50%
- Over 1M votes online for three flavors
- 50K Unique visitors to micro-site
- Exceeded client expectations on all front!
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